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Colours

Our colours draw their inspiration from our Nordic heritage. The colours often associated with clear skies and clean lakes in the Nordics, also stand for reliability and responsibility – values that are highly appreciated in our field of business.

Primary colours

The primary colours used are Orion Pharma blue and Orion Pharma dark blue.

Orion blue
CMYK 100, 47, 0, 0
NEWSPAPER (CMYK) 100, 50, 0, 0
RGB 0, 84, 158
#00549E
PMS 2935
CRAL 260 40 45(RAL D2 DESIGN) 

Orion dark blue
CMYK 100, 60, 0, 65
NEWSPAPER (CMYK) 85, 60, 0, 40
RBG 0, 35, 74
#00234a
PMS 282 uncoated
PMS 655 coated
Folio 2266 Westminster Blue
RAL 270 20 20 (RAL D2 DESIGN) 

Secondary colours

In addition to the primary colours, six secondary colours can be used. 

CMYK 25, 10, 10, 0
NEWSPAPER (CMYK) 15, 5, 5, 5
RGB 196, 207, 212
#c4cfd4
PMS 537
CRAL 240 80 10(RAL D2 DESIGN) 

CMYK 60, 0, 20, 0
NEWSPAPER (CMYK) 75, 0, 15, 0
RGB 76, 200, 217
#4cc8d9
PMS 630CRAL 220 70 30
(RAL D2 DESIGN)

 CMYK 5, 80, 0, 5
NEWSPAPER (CMYK) 0, 85, 5, 0
RGB 225, 90, 162
#e15aa2
PMS 2450C  
RAL 360 50 50(RAL D2 DESIGN)

 

CMYK 60, 40, 30, 20
NEWSPAPER (CMYK) 40, 10, 5, 30
RGB 99, 117, 132
#637584
PMS 2166
CRAL 240 50 10(RAL D2 DESIGN)

CMYK 90, 5, 25, 20
NEWSPAPER (CMYK) 90, 5, 20, 15RGB 25, 137, 159
#19899F
PMS 7712C RAL 220 50 40
(RAL D2 DESIGN)

CMYK 50, 95, 10, 40
NEWSPAPER (CMYK) 35, 100, 10, 35 RGB 98, 27, 87
#621b57
PMS 7652
CRAL 330 30 30(RAL D2 DESIGN)

Special colours

Special colours are used only on a case-by-case basis to complement the colour palette in illustrations or as an effect colour in campaigns, for example. Special colours should not be used as main colours. Special colours are not used in graphs. 

CMYK 50, 0, 45, 0
NEWSPAPER (CMYK) 60, 0, 35, 0
RGB120, 203, 165
#78cba5
PMS 2247C

CMYK 0, 5, 75, 5
NEWSPAPER (CMYK) 0, 5, 85, 0
RGB 243, 209, 82
#f9df4c
PMS 107C

Graphic elements – Colours

Graphic elements have specifically defined CMYK and RGB colour values. The colour sets of the elements are always built from theinside out. Defined colours are used only to build the colour sets of graphic elements. 

 

Do’s & Don’ts

Study these examples on the use of colours to ensure a consistent brand experience. 

Do

  • Use the primary colours Orion Pharma blue and Orion Pharma dark blue as much as possible and on large surfaces.
  • Use white in your design or layout as needed to maintain a clear look.  
  • Use secondary colours together with primary colours to highlight text or deepen the visual look.  
  • Use special colours only on a case-by-case basis to complement the colour palette in illustrations or as an effect colour in campaigns, for example. 

Don’t

  • Gradients and colour shading are not permitted.
  • Don’t mix the different colour schemes of graphic elements in same layout, asset or presentation (turquoise, pink or grey).
  • Avoid using too many colours in a single design.
  • Special colours should not be used as main colours on large surfaces. Special colours are not used in graphs.