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Graphic elements

The idea of Orion Pharma graphic element is based on a genuine image of a microscope scan. Graphically stylized, abstracted elements seem to shimmer with light when placed on dark background.

Microscope graphics

Our graphic element used broadly in brand materials is inspired by a real microscopic image. 
 
The element library consists of three different shapes, each available in three different colour themes. Graphics are intended to be composed on surfaces in well-proportioned layouts, the aim of which is to create a three-dimensional atmosphere. 
 
Different compositions are delivered ready for use. Individual graphic files are meant for graphic design professionals. 

 

The combination of graphic elements and logo

The microscope graphic is available as an outline that can be used together with the Orion Pharma logo.

A combination of logo and graphic elements can be used especially with photos or brand marketing material. 

 

 

Do’s & Don’ts

Study these examples on the use of graphics to ensure a consistent brand experience. 

Do’s

  • Use only one colour scheme per layout, asset or presentation (turquoise, pink or grey).  
  • Compose and scale the graphics on various even-colour surfaces.  
  • Use only the correct colour surfaces as base: blue, dark blue, light grey, and white.  
  • Build a uniform surface by allowing elements to partially overlap.  
  • You are able to use the graphics to separate an image and a text area.  
  • Reserve an even-colour surface around the graphics for text layout.  
  • Always leave unoccupied space around the text. 

Don’ts 

  • Do not combine different colour schemes in same layout, asset or presentation (turquoise, pink or grey).  
  • Don’t place any text over the graphic elements.  
  • Don’t place the graphic elements and text too close to each other. 
Orion_Pharma_Graphic_Element_Mockup.jpg

Orion Pharma brand assets

You can find and download all brand assets in the content bank.
Content bank