Australia
Austria
Belgium
China
Czech Republic
Denmark
Estonia
Finland
France
Germany
Hungary
India
Ireland
Italy
Japan
Kazakhstan
Latvia
Lithuania
Malaysia
Netherlands
Norway
Poland
Singapore
Slovenia
Spain
Sweden
Switzerland
Thailand
UK
Ukraine
Brand images
Orion Pharma brand images are intended to be used in connection with Orion Pharma brand, including in websites, presentations and other digital materials. Brand images should be reserved for use in permanent materials and advertising related to Orion Pharma brand.
Brand images should not be used for daily content creation, such as social media posts, which require more dynamic and frequently updated visuals. In daily updates, use additional images based on the topic in hand.
Do’s & Don’ts
Study these examples on the use of images, video and animation to ensure a consistent brand experience.
Use these general images in presentations and on the website
When using complementary stock images, make sure they align with Orion Pharma’s visual identity, including tones, contrast, and authenticity.
Do
- Maintain the integrity of brand images by keeping their original colour scheme, lighting, and contrast.
- When using complementary stock images, make sure they align with Orion Pharma visual identity, including tones, contrast, and authenticity.
- Ensure consistency with the visual identity in videos by always including the Orion Pharma outro, for example.
- Use images in a versatile and diverse way to highlight Orion’s work and commitment to well-being; you can combine images from different themes within the same presentation.
Don’t
- Do not use images of AI-generated people in connection with the Orion Pharma brand.
- Avoid using black and white photography unless it is for historical context.
- Do not crop the image or place text in a way that disrupts its composition and balance, such as covering people or faces.
- Do not use copyrighted images without proper permission i.e. purchasing proper rights for the image(s).
Video & animation
Orion Pharma video and animation style reflects our work in an authentic, natural, and approachable way. Our videos have a warm, human-centered feel. To ensure an accessible viewing experience, subtitles are provided, especially for longer videos.
When using video and animation, always follow these guidelines to guarantee a consistent Orion Pharma brand experience.
Do's and don'ts
Do
- In videos, always use the Orion Pharma soundscape.
- Additionally, use the Orion Pharma outro in the end.
- In animations, remember to use the Orion Pharma colour scheme.
- Remember to add subtitles to videos to ensure accessibility.
Don’t
- Do not use any other soundscape than the Orion Pharma soundscape.
- Do not use any special effects in videos or animations.
