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Typography

Orion Pharma brand has a clear and consistent typography, ensuring brand recognition through well-defined fonts that balance professionalism and readability across all mediums.

Brand font

The brand font is Eina 03 typeface with various editions. The brand font is used in all Orion materials, including online. 

Office font

In an Office environment, the Segoe UI typeface is used as a substitution. 

Optional secondary font

The secondary font is Lumios Marker, used only in headings and various elevations and callouts. 

 

Do’s & Don’ts

Study these examples on the use of typography to ensure a consistent brand experience. 
 
 

Do

  • Always use the Eina 03 font as the main font in all materials.   
  • Brand fonts are always either Orion Pharma blue, Orion Pharma dark blue, or white.   
  • Secondary colours should be used only for highlighting purposes.  
  • Secondary font Lumios Marker should be used only in print materials, for highlighting purposes.   
  • Use Segoe UI in Office environments.

Don’t

  • Do not use any other fonts than the above-mentioned brand fonts.  
  • Do not use secondary brand colours to create any full sentences.   
  • Do not use special colours (green or yellow) in any text.   
  • Do not use Lumios Marker in digital environments or to create long sentences.